Shaking Up the Gummy Candy Selection: Gummy Candy Flavorings to Wow Your Consumers

They’re chewy, juicy, bite-size, flavorful, and way too much fun to eat. As a gummy maker or manufacturer, you know: The fame and admiration of this time-honored treat continues to grow in popularity.

Gummies are a classic, so when we say shake up the gummy candy selection, we aren’t suggesting you reinvent the wheel. But you can approach a product like candy or CBD gummies and make it a premium experience in a busy market that’s filled with consumers who are looking for quality and incredible flavor, above all.

2020 Was A Big Year for Gummies

While gummies are nothing new to the candy industry, the sheer volume of gummies sold last year is staggering.

  • One-third of the top 20 non-chocolate chewy brands were gummy brands last year, like Sour Patch Kids and HARIBO Goldbears
  • Sour Patch Kids generated $202.5 million in sales
  • HARIBO Goldbears completed the top 5 with $195.2 million
  • Ferrara’s Trolli Sour Brite Crawlers pulled in over $145 million
  • Mars Wrigley’s Lifesavers gummies generated $123.6 million1
  • CBD gummies are downright exploding in demand. When solely looking at the timeframe of January 2020-April 2020, CBD candy (including gummies) accounted for the largest share (more than half) of CBD edible (food, candy, and beverages) products sold in dispensaries.
    • The mainstream CBD products market is expected to reach $18 billion by 2024 – and gummies will be an overwhelmingly popular product in this.2

These trends and sale statistics reinforce both popularity of gummies and the potential to capitalize on a market that is obviously extremely popular among consumers, even after all of these years.

What Consumers Want in their Gummy Candy Options

Whether you’re trying to tap into this market for the first time or working to successfully create a competitive gummy product that challenges existing options, you must remain aware of what consumers want:

'Clean' Candy

Candy is a treat for a reason, and candy consumers obviously know that what they’re buying is primarily made of sugar. But there is a growing separation between candy that is made with better, cleaner, more all-natural ingredients and flavor concentrates and those that continue to be made with artificial and synthetic ingredients and extracts.

With a larger percentage of consumers maintaining the commitment to sustain a healthy lifestyle for both themselves and their kids, they’re looking for gummies that will allow them to indulge and enjoy with little to no guilt.

All-Natural Flavorings

Consumers crave new flavor fusions and iterations with their gummies, but they aren’t willing to sacrifice the quality of flavoring source. Imitation, synthetic extracts will never deliver for a clean candy consumer and – more so – they will never deliver a premium, authentic, long-lasting flavor experience.

Flavors and extracts for gummies that are derived from high-quality, all-natural sources will boast real and rich flavors, and – when developing a gummy that’s meant to be juicy and bursting with flavor – this type of flavor experience is imperative.

All-Around Premium Product

When developing gummies, it’s important to remember that this market growth is not just driven by kids eating gummy bears. Functional gummies, like CBD gummies and gummy vitamins, have gained broad appeal amongst all age groups. When creating a gummy product that isn’t rooted in sugar, quality flavoring is all the more important to mask certain ingredients, like hemp in CBD gummies, for example.

Time to Step Out in Front of this Gummy Boom with Premium Gummy Candy Flavorings

Because most gummy manufacturers are not focused on making cleaner candies or using all-natural flavorings, this should be your driving force behind your product’s ideation and production.

It’s simple, but only market outliers will truly capitalize in these areas.

Why use premium gummy candy flavorings?

  • You will be infusing your gummy product with flavorings that are always derived from all-natural, premium flavor sources
  • Your gummy candy flavoring will be created with the utmost quality and care
  • Your gummy candy flavoring will be formulated to be stronger and more versatile than other flavoring methods
  • Your end product will deliver fresh, authentic, unique, innovative and bold flavors
  • You can greatly improve the overall quality of your end product
  • You can attract new consumers looking for cleaner, more high-quality candies and gummies

Remember: All flavorings and extracts are not created equal. Imitation flavors and extracts are unhealthy, originate from unnatural sources, take shortcuts in production, and – ultimately – cheat your end product with weak, subpar flavor.

Using high-quality, naturally sourced flavorings and extracts can make all the difference in your end gummy product, growing consumer base, and brand reputation and longevity.

Ideas to Produce Incredible CBD Gummies & Candies

While creating a unique and distinct gummy product requires your own spin and creative flare, consider some existing recipe concepts to help springboard you toward your new gummy creation and flavor idea:

Gut Healing Gummies

Have you thought of adding bone broth and gelatin to your gummies? Including these all-natural ingredients in your recipe incorporates elements that can move your product to an entirely new level. Conceptualizing your own version of a gut healing gummy – including ones for the CBD market – helps you adhere to the “clean” candy craze and consumers’ demands for high-quality, all-natural flavorings.

No Refined Sugar Gummies

A consumer doesn’t have to be overly health conscious to want to steer clear of refined sugar. By sweetening your gummies with only honey and fruit juice – and only flavoring your application with naturally sourced flavorings – your end product will truly be one-of-a-kind in the market: a healthier option that boasts incredible, juicy flavor.

Incredible Water-Soluble Extracts for CBD & Candy Gummies

Because your end goal is to create a gummy application that holds its flavor and delivers the flavor potency you desire for optimal taste, you must use flavors that intertwine with the other ingredients in your application. Only then will your flavor come alive.

If you’re looking for incredible water-soluble extracts for candy or CBD gummies, or even CBD edibles, we’ve got an impressive lineup for you to consider and try:

We Are A Trusted, All-Natural Flavoring Partner in the CBD and Confection Industries

We believe that flavor matters. With over a century of experience in the flavoring and extract world, we know that regardless of industry or application, flavor is the most important factor in everything you do.

To learn more about our flavorings and wholesale programs, visit our CBD or Confection Industries pages:

CBD Industry

Confection Industry

1Candy Industry. 2020 State of the Confectionery Industry: Gummies drive growth in chewy candy category. Accessed January 20, 2020.
2Nutritional Outlook. CBD edibles, food, and drinks grow even during COVID-19, says IRI. Accessed January 20, 2020.

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