How the Confection Industry is Evolving: Understanding Gen Z Consumers

They’re young, they’re influential, and they know what they want – especially when it comes to food and beverage. 

According to early findings, Generation Z – more than any other generation before – demands organic, natural and authentic flavorings; and just because they buy mostly healthy, naturally-sourced foods and beverages doesn’t mean they’re throwing out their standards to indulge in any-old candy and sweets.

When it comes to Gen Z and the confection industry, their power is pushing candy, chocolate and confectionary brands, manufactures and small-batch producers to progress to meet their needs if they want them to become a consumer.

Gen Z Will Impact Confection Formulations in the Years to Come

Generation Z is made up of 61 million consumers, and of these buyers, more than 90 percent regularly eat chocolate and candy.1

Instead of saying no to sweets and indulgences, Gen Z is simply changing the game by taking the time to understand a product’s label and only purchasing/consuming confections that have clean labels.

Today’s Gen Z consumer is committed to finding candies, chocolates and a wide array of other sweets that deliver on real ingredients and only flavor with naturally-sourced candy flavoring oils and extracts.

To evolve with Gen Z, confection formulations must be transparent, substantiated and boast authentic flavors over imitation.

To Evolve, the Confection Industry Should Gravitate Toward All-Natural Candy Flavoring Oils

In a society where individuals are seemingly all about organic and natural – and very conscious about what they put into their bodies – big and small brands are surprisingly still flavoring their candies, chocolates and sweets with unhealthy, artificial ingredients, and flavoring with synthetic oils and extracts.

And here’s the kicker: Generation Z is not only a force and key tastemakers amongst each other, but they’re also major influencers for other, older generations.

All this to say: Generation Z’s demand for healthier and better tasting food and sweets is making others consider and want the same.

For any confection manufacturer and maker, this is significant news because in order to stay relevant and desired and – of course – talked about and promoted via word of mouth and social media, you must shift your practices to using natural ingredients and flavors that will catch the attention of those particular, but loyal, Gen Z consumers (and, subsequently, many other generations).

The Health Benefits Aren’t the Only Things Attracting Your Gen Z Consumers…

Yes, it should be noted that while organic and naturally-sourced chocolate and hard candy flavoring oils are better for you, they also taste fresh, unique and authentic – and Gen Z recognizes real over imitation.

So, when it comes to your flavors, the short cuts won’t get you far. Go for flavors that are true to source and innovative and bold – and let us make your flavor sourcing incredibly simple and easy:

Premium Candy Flavoring Oils at Wholesale Prices & Benefits

Take it from us – flavor experts who spoil that sweet tooth – there is absolutely no substitute for all-natural, premium candy flavoring oils. Natural chocolate and hard candy flavorings will enhance the flavor profile.

For the last 101 years, we have been providing small and large-batch makers, manufacturers, retailers, distributors, caterers, and other food service professionals a solution to naturally improve the taste and flavor of confections, meet current market demands and specific labeling needs that tailor fit to specific lifestyles – such as Kosher, low-protein, low-carb, gluten-free, GSA, and others.

Suitable for almost any application and formulated to be stronger and more versatile than other flavoring methods, our premium flavors are certified Kosher and are available at wholesale prices and benefits.

Our wholesale program delivers:

  • Preferred pricing
  • No minimum order requirement after one gallon
  • Faster than normal turnaround times

Want to get to know us better? We invite you to see what we’re all about:


To learn more about our wholesale program (psst: we have a samples program), head over to our information page, or - to join our program today - download our wholesale business verification form:

Have questions? Contact us today or call 440-494-7777. Toll free at 800-283-8322.


1 Candy & Snack Today. Understanding Gen Z Consumers. Accessed April 6, 2019.

Older Post Newer Post