What is stressing us out? Statista reports concerns about inflation and crime are the main culprits.1 Many Americans are also concerned about healthcare and global tension. Added to these factors are work schedules and personal responsibilities, creating levels of stress leading to burnout like never before.
As a result, consumers are more intentionally pursuing refreshment and relaxation. According to Mintel, 42% of US adults would like their food and drink to contribute to both their mental and physical health.
When it comes to relaxation for mental and physical health, consumers often turn to hot beverages and confections. But, interest in CBD-infused food and beverages to help with relaxation is growing. According to Mintel, 43% of U.S. consumers have either tried or are interested in trying CBD-infused products.
In addition to flavors and ingredients with calming and relaxing properties, products can make consumers feel transported to somewhere new, or somewhere exotic. Brands are helping consumers travel without leaving home by sharing unique flavors that evoke destinations which more easily help us tap into a calming, vacation mindset.
Ultimately, the success of food and beverage relaxation rests on the perfect balance between function and flavor.
Top flavor categories associated with calming effects for relaxation include:
- Floral & Herbal Flavors
- Citrus Flavors
- Comfort Flavors
Floral & Herbal Flavors: Nature’s Tranquil Touch
Floral and herbal flavors signal relaxation through their gentle and soothing sensory qualities. Mint flavors, in particular, are popular in CBD products for their cooling and refreshing qualities. They provide a crisp, clean taste that complements the herbal notes of CBD.
Lavender: Lavender is well known for its calming and stress-relieving properties, making it a popular choice in not only essential oils, but also teas and desserts. Lavender has a long history of use in traditional medicine and cultural practices for relaxation and stress relief. This historical usage reinforces the association of lavender with relaxation.
Basil: The fresh, slightly sweet, and herbaceous aroma of basil can create a calming sensory experience, helping to reduce stress and anxiety.
Peppermint: The refreshing and cool taste of peppermint provides an immediate sensory experience that is invigorating yet soothing.
Rosemary: Rosemary has a pine-like flavor that can evoke a sense of nature and tranquility which can help reduce stress and improve mood.
Citrus Flavors: Zesty Refreshment & Relaxation
Citrus flavors have a zesty and invigorating taste that can uplift mood and create a sense of freshness. Citrus flavors are popular in CBD products due to their bright and refreshing profiles, which can help mask the earthy taste of CBD.
Lemon: The fresh, bright and clean taste of lemon can have immediate uplifting, yet calming effects. The zesty aroma also evokes feelings of clarity and tranquility, contributing to a sense of relaxation.
Orange: With its sweet and tangy flavor, orange is often associated with comfort and warmth. This familiar and pleasant taste can evoke positive emotions and a sense of well-being, helping to reduce stress and promote relaxation.
Grapefruit: Grapefruit has a slightly bitter and tangy flavor that is refreshing and invigorating. Like other citrus flavors, grapefruit is associated with hydration and the quenching of thirst, which can contribute to a sense of relaxation and well-being.
Berry Flavors: Sweet Comfort & Soothing Satisfaction
Berry flavors have a sweet, sometimes tart taste that is enjoyable and comforting. The taste of berries can evoke positive emotions and a sense of pleasure, contributing to relaxation. Berry flavors are commonly used in CBD products because their fruity, sweet and pleasant flavor profiles appeal to a wide range of consumers.
Blueberry: Blueberry has a sweet and slightly tart flavor that is refreshing and soothing.
Strawberry: Strawberry has a sweet and juicy flavor that is comforting and enjoyable.
Raspberry: Raspberry has a delicate sweetness with a hint of tartness, making it a refreshing and enjoyable flavor.
Acai: Acai has a unique flavor profile often described as a combination of earthy, slightly sweet and sometimes with hints of chocolate. The taste is rich and satisfying, which evokes a sense of comfort.
Comfort Flavors: Serenity & Indulgent Bliss
These flavors have rich, pleasing taste profiles that are often associated with indulgence and satisfaction. The creamy sweetness of vanilla, the warm spiciness of cinnamon, and the rich, smooth taste of chocolate provide sensory pleasure that can promote relaxation.These flavors are popular in CBD products because they either mask or complement the natural flavors of CBD while providing familiarity and comfort.
Vanilla: Vanilla has a sweet, warm, and comforting aroma and taste. Its rich and creamy flavor enhances sensory pleasure, contributing to a relaxed state.
Cinnamon: Cinnamon has a warm, sweet and slightly spicy taste that helps to create a soothing and cozy atmosphere.
Chocolate: Chocolate has a rich, smooth and indulgent flavor that is widely enjoyed for its sensory pleasure. The taste of chocolate can evoke feelings of comfort, satisfaction, and happiness, which contribute to relaxation.
Partner With Bickford Flavors To Help Promote Relaxation
As consumers navigate increasing levels of stress from various sources like economic concerns, personal responsibilities, and global tensions, the demand for relaxation-focused products is on the rise.
Mintel's insights show a significant interest among consumers in foods and beverages that contribute to both mental and physical well-being, with a growing preference for CBD-infused options. These products not only provide potential health benefits but also deliver sensory experiences that transport consumers to places of tranquility and comfort.
For food and beverage manufacturers looking to innovate in this space, partnering with Bickford Flavors offers access to a wide range of calming and exotic flavors. By incorporating these flavors thoughtfully, manufacturers can create products that not only satisfy consumer desires for relaxation but also deliver unique and enjoyable taste experiences that resonate deeply with their audience.
Let us help you get started with the right flavor for your application:
- View our Wholesale page
- Learn more about creating custom flavors
- Download our Business Verification Form
Resources:
1 https://www.statista.com/chart/19897/biggest-stress-factors-us/