What Your Users Expect from CBD Products: How to Easily Educate & Attract New Consumers

As a maker or manufacturer of CBD products, has your head stopped spinning yet? It has probably been a fast and exciting ride this past decade, with CBD exploding in popularity – transitioning from an unknown or misunderstood commodity to a household name.

CBD’s popularity, in fact, is the driving force behind hundreds of brands now offering some form of CBD product. Now is the time to start, scale, and/or perfect your CBD product line, as the CBD market is expected to grow to $16.8 billion by 2025.1

From our point of view, regardless of industry, the demand for CBD products has become so common that finding new and creative ways to include it into your product line is a given, but – more than anything – producing CBD products with outstanding, lasting flavor is an absolute necessity in today’s marketplace.

Would you agree?

But, before we get ahead of ourselves – because we could talk about the ins and outs of CBD flavoring all day – consumers need to, of course, find and buy-in to your product(s).

Are you communicating the impact, purpose, and benefits of your CBD products to consumers?

Let’s break it all down:

Simple Ways to Educate and Attract New Consumers

With its increased acceptance of both medical and recreational use, you’ve seen CBD skyrocket in popularity and go mainstream.

You’ve also undoubtedly heard consumers who already use the product sing its praises for relieving a variety of ailments, including anxiety, stress, headaches, and even physical pain.

This is a good place to start when marketing to potential consumers. Educate them by addressing common concerns or questions they may have. It may be extremely helpful for potential consumers to know that:

  • CBD is different from marijuana; in that it creates a calming or relaxing effect within the body with no psychoactive side effects.
  • Research has shown CBD to genuinely provide pain relieving and anti-inflammatory benefits, while avoiding the psychoactive high that THC (or marijuana) typically creates.
  • Because of CBD’s calming effects, it has been shown to be incredibly useful for the reduction of anxiety within individuals who use products containing the ingredient.

What other concise points can you communicate to educate potential consumers?

Want Consumers to Find Your CBD Product? These Are the Elements They’re Searching for When Purchasing:

Now, let’s focus on individuals who are already CBD consumers but may be searching for more premium products, like yours.

Without question, it can prove challenging to reach consumers because of the sheer number of brands and companies competing for their business. But once you understand what consumers are looking for in CBD products – and how they are judging the quality – the path to reaching them becomes clearer.

To help consumers better understand the quality of your products, provide them with key points of information that highlight your process and show how your CBD offerings stand above the rest.

Third-Party Lab Testing

Every company claims to offer premium CBD products, but how can consumers trust that the claim is actually true?

This is where third-party labs can come into play.

These facilities offer an unbiased certification process that tests a makers’ or manufacturers’ CBD oil to verify its cannabinoid concentration, as well as any synthetic ingredient or pesticide.

Consumers who want to find the highest quality CBD product look for product listings that showcase verified lab test results.

Locally Sourced Product

The 2018 Farm Bill legalized industrial hemp in the United States, which meant that manufacturers were now permitted to cultivate and extract hemp oil locally.

This also certified that there were established standards and rigorous processes to ensure that hemp extracts contain no harmful substances.

Since CBD is a natural substance, whatever is in the soil can end up absorbed in the plant as well. So, if the hemp you’re using absorbed heavy metals during cultivation, there is a high chance that your extract also contains heavy metals.

By locally sourcing your plants or oils, ensuring the quality of the CBD used may be easier, and educated consumers will understand that, too.

Strength of Dosage

It is important to identify the ideal product potency to ensure consumers enjoy their experience with your product and become repeat customers.

Help first time users ease into CBD products by educating them on dosage amounts – and how starting with a lower dose will enable their body to adjust to the CBD content and fully embrace the overall experience – and suggesting a low dosage product to start with. Point them to various products in your line with low amounts of CBD.

You can point long-time CBD users to some of your products with a stronger CBD potency.

What Are the Most Popular CBD Products Right Now?

If you’re new to the market, or looking for new ways to branch out with CBD products, it may be advantageous to know some of the hottest CBD products currently on the market.

CBD Infused Chocolates

For many consumers, chocolate and CBD work synergistically to help with a wide variety of conditions. From relieving pain to calming anxiety, sweet, chocolatey CBD treats are an enjoyable and discreet way to utilize CBD.

CBD Infused Beverages

Drinks with CBD offer a slew of health benefits, from nausea relief, decreased muscle and joint pain, improved sleep, and even reduced inflammation and acne. Since CBD is non-psychoactive, consumers never have to worry about any intoxicating feelings after drinking an infused beverage.

CBD Infused Gummies

One of the most convenient ways to take CBD is through gummies. They’re easy to dose, portable, discreet, and tasty (when flavored just right) – making them a good choice for people looking to try CBD for the first time. They may be helpful for various purposes, like quelling anxiety and helping with insomnia.

Here’s Where Quality CBD Flavoring Comes into Play

Keep top of mind: The quality of ingredients and flavorings you use come first; everything else is secondary.

Whether you’re in the development stage or you need to fine-tune your CBD product’s flavoring, it’s imperative to only align your product with carefully curated flavors that are made from high-quality, all-natural flavor sources.

Flavoring is the difference in today’s incredibly crowded and competitive CBD market.

As you may have already experienced, consumers are picky. They can detect when a product is made with imitation ingredients, and – in today’s growing health-conscious world – more consumers are actively avoiding products with artificial sweeteners, flavorings, and preservatives.

We’re a Trusted Partner in CBD Production with All-Natural, Premium Flavor Extracts

Bickford Flavors is a team of well-established flavor experts and chemists, providing only the highest quality flavor extracts for over 100 years. With vast experience, flavoring CBD products is exciting for us, and we have the ability to meet your specific CBD flavoring needs.

We use the highest quality, all-natural ingredients to create unsurpassed flavor extracts that don’t just complete your products, but they truly enhance them.

If you’re looking to genuinely stand apart from the competition and create something special in the CBD market, it only makes sense to work with a company who has been providing the highest quality products and services to their customers for over a century.

Learn more about our wholesale and sample program or, to get started today, download our wholesale business verification form:

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Need a custom flavor for your CBD creation? We’re experts in creating one-of-a-kind flavors:

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1Cannabis Business Times. How We Got Here: The Cannabis Industry's Regulatory Evolution. Accessed January 21, 2020. https://www.cannabisbusinesstimes.com/article/cannabis-industry-regulations-changes-colorado-ohio-washington-oregon-illinois/.

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